New E-Book Company Takes Flight in Minnesota
By Claire Kirch
Jun 16, 2011
FlyingWord, a Minnesota company that began in 2010, has announced it has developed an interactive e-book platform designed to enhance the experience of reading for 21st-century tween, teen, and adult readers. (“Reading plain text is so 16th-century,” the company proclaims on its Web site.) Co-founder and CEO Joe Weber described FlyingWord’s products as books you can “see, hear, and touch.” FlyingWord is partnering with
book publishers, authors, and illustrators to make e-book artwork and illustrations multi-dimensional through audio, 2-D and 3-D graphics, animation, and touch interactions. The audio is fully synchronized with the text, even when a reader pauses and takes up later where he or she left off.